And of the 210 million daily active users on the app, every account member has a Discover page.īecause of the high volume of users, Discover seems like a no-brainer to place ads, right? But, unfortunately, partnering with Snapchat to get on the Discover page isn't as easy as uploading a viral video. Snapchat has over 50 publishing partners to date, making the popular Discover page a key news source for Snapchatters. This content can range from product demos and television shows to news reports. On Discover, Snapchatters can subscribe to a channel, watch snaps in Stories, see what their Snap friends are watching on their Discover page, and see recommended content, curated by the app based on their history. On it, you'll find content in the story format from news publishers, also known as publishing partners, such as The Wall Street Journal, ESPN, and other content from influencers or brands.
Snapchat Discover is a page on Snapchat that's basically a news feed. And any marketer would love to know how to get that Discover exposure. It's almost like a personalized home screen. If you've seen Discover, you know what I'm talking about.
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